Question: A new online shoe retailer wants to maximize the revenue generated on their site at a specific return on advertising spend. What's the appropriate Search Ads 360 portfolio bid strategy?
- Total number of clicks
- Target impression share
- ROI (target ROAS)
- Ad position
Explanation
This goal matches Target ROAS bidding because the advertiser wants to maximize conversion value while maintaining a specified return on ad spend. Search Ads 360 defines Target ROAS as a strategy that automatically sets bids to get as much conversion value as possible at the return target you set. That makes it the correct fit for a retailer focused on revenue, not just clicks, visibility, or average position. In portfolio bidding, this approach aligns bidding decisions to conversion value across the managed campaigns rather than optimizing for traffic volume alone. Google Help+1
Why the other options are incorrect
Ad position focuses on where ads appear, not on maximizing revenue at a defined ROAS target. Google Help
Target impression share is designed for visibility goals, not for optimizing conversion value or revenue efficiency. Google Help
Total number of clicks prioritizes traffic volume and budget spend, not revenue at a specified return threshold. Google Help+1
Source for verification
https://support.google.com/sa360/answer/16888216
https://support.google.com/sa360/answer/9309231
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