Question: A beverage company wants to reach younger audiences who are active on mobile but not necessarily looking at their screens. Which unique inventory source is only available through Display & Video 360?
- iHeartRadio
- SoundCloud
- YouTube Audio
- Spotify Podcasts
Explanation
Among these options, YouTube Audio is the Display & Video 360-specific inventory format because Google provides dedicated YouTube & partners audio line items for it inside DV360. Google’s audio inventory documentation separately lists exchange-based audio sources such as Spotify Ad Exchange and Triton for iHeartMedia, which means those are treated as broader audio exchange inventory rather than the platform-native YouTube audio format. Current Google documentation also shows Audio reach in Google Ads, so the “only available through Display & Video 360” phrasing is not how Google now describes overall channel availability. Within Display & Video 360 terminology, however, YouTube Audio is still the best match among these options. Google Help+2Google Help+2
Why the other options are incorrect
iHeartRadio is accessed in DV360 through supported audio exchanges such as Triton, so it is not the distinct DV360-native audio inventory type described here. Google Help
Spotify Podcasts falls under exchange-based audio inventory access, not the dedicated YouTube & partners audio setup used for YouTube audio buying in DV360. Google Help+1
SoundCloud is not documented in the cited DV360 audio inventory help as the unique native inventory format analogous to YouTube Audio. Google Help+1
Source for verification
Create YouTube audio line items — Google Display & Video 360 Help Google Help
Purchase audio inventory — Google Display & Video 360 Help Google Help
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