Question: A sports gear company wants to bid on below-the-fold ad spots within daily news articles at the lowest possible cost. Which transaction type should the company pursue for this run-of-site inventory?
- Programmatic Guaranteed
- Private auction
- Preferred Deal
- Open auction
Explanation
Low-costExplanation**
Low-cost, flexible access to broad publisher supply aligns with Open auction in Display & Video 360. Google states that if no specific inventory source targeting is applied, a line item targets open auction inventory across enabled exchanges by default, which reflects broad public inventory rather than reserved or negotiated supply. Google also distinguishes guaranteed and invited deal types from open market buying, so reserved premium access is not the model designed for lowest-cost run-of-site placements. For below-the-fold news inventory where scale and price efficiency matter more than reservation priority, Open auction is the corGoogle Help+2Google Help+2rch1turn320223search0
Why the other options are incorrect
Programmatic Guaranteed reserves inventory at negotiated terms, so it is built for committed access rather than lowest-coGoogle Help+1rch2turn320223search1
Preferred Deal is a non-guaranteed fixed deal with a fixed CPM, so it does not use broad open-market pricing to chase the Google Help+1rch2turn320223search1
Private auction limits bidding to invited buyers and uses a publisher-controlled floor, so it is less open and typically less cost-flexible than Google Help+1rch0turn320223search7
Source for verification
https://support.google.com/displayvideo/answer/2726009?hl=en
https://support.google.com/displayvid
o/answer/3289702?hl=en
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