Question: When planning a campaign, a buyer decides to use a pre-curated collection of non-guaranteed inventory from a specific seller. How is the transaction for this collection handled?
- Via YouTube Studio
- By assigning a private marketplace deal to a line item
- By requesting a proposal
- Through a manual RFP process
Explanation
In Marketplace, curated seller inventory such as packages and private deals is activated by attaching that inventory to a line item rather than by starting a new negotiation flow. Google states that for packages, central partner deals, and private deals, buyers can assign them to an existing line item or a new line item. Display & Video 360 also defines line item setup to include choosing inventory source(s) from public inventory, deals and auction packages, and grouped deals. That is why the operational step for this pre-curated non-guaranteed collection is to use the deal as the line item’s inventory source. Google Help+1
Why the other options are incorrect
By requesting a proposal is used for publishers in Marketplace, while packages and private deals are assigned directly to line items. Google Help
Through a manual RFP process applies to publisher negotiation, not to activating an already available curated package or private deal. Google Help
Via YouTube Studio is unrelated to Display & Video 360 deal activation for curated non-guaranteed inventory. Google Help+1
Source for verification
Display & Video 360 Help: Marketplace overview. Google Help
Display & Video 360 Help: Create a line item. Google Help
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