Question: An advertiser wants to reserve premium inventory on a major streaming service with a fixed CPM and assured impressions. Which one of the following assures the publisher can't reallocate the placement to another buyer?
- Inventory package
- Programmatic Guaranteed
- Preferred Deal
- Private auction
Explanation
Programmatic Guaranteed is the only deal type here built around guaranteed inventory and a negotiated direct buy with the publisher. Google’s Display & Video 360 Help describes it as a direct buy and references the contracted quantity of impressions, which matches a fixed CPM with assured delivery. By contrast, Display & Video 360 classifies Preferred Deal as a non-guaranteed fixed deal and Private auction as non-guaranteed auction inventory, so those do not reserve impressions exclusively for one buyer. A package also does not create a guarantee, because Google defines packages as collections of non-guaranteed inventory. Google Help+3Google Help+3Google Help+3
Why the other options are incorrect
Preferred Deal is a non-guaranteed fixed deal, so the buyer gets preferred access at an agreed rate but not guaranteed reserved impressions. Google Help
Inventory package is a collection of non-guaranteed inventory, not a guaranteed transaction type with committed delivery. Google Help
Private auction is non-guaranteed auction inventory, so access is limited but the impressions are not contractually reserved for one buyer. Google Help+1
Source for verification
https://support.google.com/displayvideo/answer/7067656?hl=en
https://support.google.com/displayvideo/answer/3423616?hl=en
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