You want to develop a dashboard to view your analytics data alongside your in-store user purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?

Question: You want to develop a dashboard to view your analytics data alongside your in-store user purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?

  • Admin API
  • Firebase SDK
  • Measurement Protocol
  • Data API

Explanation

The Data API lets applications programmatically access Google Analytics report data. This makes it suitable for building dashboards that combine Analytics data with data from another business system. It can be used to automate reporting and integrate Analytics data with other applications. The feature retrieves reporting data rather than changing Analytics configuration or collecting new events.

Why the other options are incorrect

Admin API is incorrect because it manages Analytics configuration, not reporting data for dashboards.

Firebase SDK is incorrect because it collects app data, not dashboard reporting data from Google Analytics.

Measurement Protocol is incorrect because it sends events to Analytics servers, not retrieves report data for external dashboards.

Source for verification

https://developers.google.com/analytics/devguides/reporting/data/v1

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.

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