Question: An eCommerce analyst uses a path exploration to see where new users go immediately after landing on the homepage. The exploration reveals that 70% of new users navigate to the New Spring Collection page, while a highly-promoted link to the company blog page receives less than 1% of clicks. Based on this insight, which of the following is a logical, data-driven action to take?
- Increase advertising spend on campaigns that lead new users to the homepage.
- Swap the company blog link with the link to the New Spring Collection.
- Conclude that the New Spring Collection is the only page that generates revenue.
- Change the path exploration's sharing settings to give colleagues edit access.
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