Question: What is the primary function of a demand-side platform (DSP) in programmatic advertising?
- It automates centralized media buying from multiple sources
- It manages supply-side inventory for publishers across exchanges
- It hosts and distributes ad creative assets to publisher websites
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.