A brand wants to quickly activate deals across premium publishers but has no existing publisher relationships. Which approach fits?

Question: A brand wants to quickly activate deals across premium publishers but has no existing publisher relationships. Which approach fits?

  • Bring your own deals, uploading existing deal IDs from prior SSP relationships
  • Custom deals built through direct publisher collaboration for tailored packages
  • Off-the-shelf deals in Inventory Hub, pre-curated with no negotiation required

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.

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