Question: An advertiser running a consideration campaign wants to know if their ads are driving product research. Which metric should they prioritize?
- ROAS, which measures revenue generated per dollar spent on ads
- Impressions, which shows total volume of audience exposure
- DPVR, which tracks product page visits after ad exposure
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.