PeakFit wants guaranteed delivery of 500K streaming TV impressions at a fixed $25 CPM on a fitness publisher they already negotiated with. Which deal type fits?

Question: PeakFit wants guaranteed delivery of 500K streaming TV impressions at a fixed $25 CPM on a fitness publisher they already negotiated with. Which deal type fits?

  • Programmatic Guaranteed (PG) activated in Inventory Hub for guaranteed volume at the agreed price
  • Private Auction (PA) via off-the-shelf packages, allowing them to compete at a floor price
  • Preferred Deal (PD) via Ads Agent media plan upload, offering priority but no guaranteed delivery

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.

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