Question: Two weeks in, PeakFit's streaming TV line item shows high reach but their display line item has lower-than-expected DPVR. What does this suggest?
- DPVR is irrelevant for consideration campaigns, so they should evaluate ROAS exclusively instead
- Display ads are not driving audiences to product pages, signaling a creative or targeting issue
- The streaming TV line item is consuming the display budget, reducing available display impressions
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