Trailhead sets up an Awareness campaign and wants to cap frequency at 3 impressions per user per day across all line items. Where should they set this?

Question: Trailhead sets up an Awareness campaign and wants to cap frequency at 3 impressions per user per day across all line items. Where should they set this?

  • At each line item individually, since frequency caps cannot be set higher in the hierarchy
  • At the creative level, since frequency is controlled per individual creative asset
  • At the campaign level, which complements any line-item-level caps

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