Question: Since Trailhead doesn't sell on Amazon, retail metrics like DPVR don't apply. Which metrics should they use to measure app downloads?
- New-to-brand metrics, which track first-time purchases in the Amazon store from ad exposure
- Viewability metrics only, since non-endemic brands are limited to measuring ad visibility
- Conversion metrics on other apps and websites, measuring attributed ad impact off-Amazon
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.