Question: Jensen is the marketer for GlobalMovers.com. She's done a comparative analysis of the site against competitor sites. She's convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
- Average page views
- Daily referrals
- Search ranking
- Average daily visitors
or
- Click rates
- Conversion rates
- Average page views
- Average daily visitors
Explanation
Improving site speed should be tied to business impact, not surface engagement. Conversion rate shows how effectively visits become valuable actions such as purchases, leads, or bookings. Speed and responsiveness reduce friction in the user journey, which can directly affect completion of those actions. This makes the metric better suited for connecting technical improvements to revenue contribution.
Why the other options are incorrect
Click rates measure interaction with links or ads, not completed business actions.
Average page views can increase even when users are struggling to complete tasks.
Average daily visitors shows traffic volume, not whether visits produce value.
Source for verification
https://support.google.com/google-ads/answer/2684489
https://support.google.com/google-ads/answer/7323900
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