Question: Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?
- Google App Engine
- One Tap sign-up
- Progressive web apps
- Google AI
Explanation
One Tap sign-up reduces checkout friction by letting users create or access an account with information associated with their Google Account. This can shorten the path to purchase when users would otherwise need to enter identity details manually. Faster account access supports a smoother checkout experience and can reduce abandonment near the conversion point. It is relevant when repeated form entry is blocking purchase completion.
Why the other options are incorrect
Progressive web apps improve web app capabilities, but they do not specifically solve account sign-up friction with Google Account information.
Google App Engine is a cloud application platform, not a checkout sign-up solution.
Google AI is too broad and does not describe the Google identity feature used to simplify checkout.
Source for verification
https://developers.google.com/identity/gsi/web/guides/features
https://developers.google.com/identity/gsi/web/guides/use-one-tap-js-api
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