Question: Trevor is the owner of Sportelo and is wondering what impact Sportelo's mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo's mobile experience create?
- $600,000
- $150,000
- $250,000
- $400,000
Explanation
Mobile conversion rate (mCvR) converts mobile clicks into estimated completed orders. The calculation starts with 200,000 clicks multiplied by 1%, which gives 2,000 conversions. Revenue is then calculated by multiplying those conversions by the $200 average order value. This produces the only amount that reflects both mobile conversion volume and order value.
Why the other options are incorrect
$250,000 does not result from multiplying conversions by average order value.
$150,000 understates the revenue created from 2,000 conversions.
$600,000 overstates the revenue because it assumes more conversions than the stated mobile conversion rate (mCvR) produces.
Source for verification
https://support.google.com/google-ads/answer/2684489
https://support.google.com/google-ads/answer/13064207
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Conversion Optimization Certification Exam" page.