Question: Bartholomew is the marketer for his company's web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.
- Navigation
- Landing pages
- Imagery
- Optimization
- Specialization
Explanation
Improving landing page experience helps users understand the offer and take the next step without unnecessary friction. Strong navigation helps users find information and move through the site smoothly. These areas directly shape whether users can complete valuable actions such as requesting or purchasing logo design services. Focusing on both supports a better user experience across the conversion path.
Why the other options are incorrect
Imagery can support the page experience, but it is not one of the two core areas identified for improving usability.
Optimization is a broad process, not a specific site area users interact with.
Specialization may describe business positioning, but it does not directly improve how users move through the site.
Source for verification
https://support.google.com/google-ads/answer/6238826
https://developers.google.com/search/blog/2008/10/importance-of-link-architecture
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Conversion Optimization Certification Exam" page.