Question: The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
- It uses given information.
- It implements dyanamic scripting.
- It delivers a relevant landing page.
- It implements mobile deep linking.
Explanation
A relevant landing page keeps the message consistent between the ad and the destination page. Landing page experience is based partly on how useful and relevant the page is after the ad click. Sending users directly to offer-specific content reduces friction because they do not have to search for the promised promotion. This supports conversion optimization by matching user intent with the next step in the journey.
Why the other options are incorrect
Dynamic scripting refers to changing page behavior or content through scripts, not simply sending traffic to a matching destination page.
Mobile deep linking sends users to a specific location inside an app, not a standard web page tied to an ad offer.
Given information uses known user data for personalization, but this case depends on ad-to-page relevance.
Source for verification
https://support.google.com/google-ads/answer/14086
https://support.google.com/google-ads/answer/6238826
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