Question: Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it's because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he's right or wrong. What tool can you use to measure the effectiveness of your landing page?
- Google Ads landing page report
- Chrome UX Report
- Chrome DevTools
- Google Web Vitals
Explanation
The Landing pages report shows performance data for the pages users reach after clicking ads. It helps identify pages that may provide a weaker mobile experience or create friction after the click. This makes it useful for judging whether a landing page is supporting or hurting conversion activity. The report connects landing page effectiveness to Google Ads traffic, so it is the relevant diagnostic tool for this situation.
Why the other options are incorrect
Chrome DevTools is mainly used for technical inspection and debugging, not Google Ads landing page performance reporting.
Chrome UX Report provides real-user experience data, but it is not the Google Ads report for landing page effectiveness.
Google Web Vitals measures user experience signals, but it does not show Google Ads landing page performance by URL.
Source for verification
https://support.google.com/google-ads/answer/7543502
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Conversion Optimization Certification Exam" page.