Question: Gertie is the marketer for a client's website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers.
- Navigation
- Clear value proposition
- Intuitiveness
- Simple design
- Turnaround time
Explanation
A strong landing page experience helps users understand the offer quickly and continue toward conversion. The page should communicate the business value immediately so visitors know why the product is relevant. A clean layout reduces distraction and makes the primary action easier to find. These elements support revenue growth because they reduce friction at the first major step after the click.
Why the other options are incorrect
Intuitiveness supports usability, but it is broader than the two landing page elements being prioritized.
Navigation affects movement across the site, but the focus here is the landing page itself.
Turnaround time may matter to service delivery, but it is not a landing page experience element.
Source for verification
https://support.google.com/google-ads/answer/6238826
https://www.thinkwithgoogle.com/_qs/documents/3320/561af_Mobile_UX.pdf
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