Question: The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?
- Two-Factor authentication
- Universal links
- HTML5
- Deep linking
Explanation
Deep linking sends users from a link directly to specific content inside a mobile app. This reduces friction because the ad click can open the relevant product experience instead of sending users to the mobile website. It supports a smoother path to conversion when the app provides the preferred or more capable experience. For Android, Android App Links are a verified form of deep linking that can open matching website URLs in the app.
Why the other options are incorrect
Universal links are the iOS-specific implementation, not the general web technology name used here.
Two-Factor authentication adds account security and does not route product URLs into an app.
HTML5 is a web markup technology and does not open a product URL directly inside a mobile app.
Source for verification
https://developer.android.com/training/app-links
https://developer.android.com/training/app-links/about
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