Question: FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They've asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach's mCvR?
- Accessing the desktop version of the site from different locations
- Reviewing search term reports in their Google Ads account
- Comparing the desktop conversion rate to mCvR
- Analyzing demographic reports for FuelCoach's industry
Explanation
Comparing mobile conversion rate (mCvR) with desktop conversion rate helps reveal whether mobile users face more friction than desktop users. Desktop performance can act as a benchmark because users often convert more easily on larger screens and more stable connections. A wide gap shows that the mobile experience may be limiting completed actions. This comparison helps prioritize mobile improvements that can increase conversion rate from existing traffic.
Why the other options are incorrect
Desktop access from different locations checks access conditions, but it does not compare mobile conversion performance.
Search term reports explain query intent in Google Ads, not mobile experience friction after the click.
Demographic reports describe audience traits, not the performance gap between desktop and mobile conversions.
Source for verification
https://support.google.com/google-ads/answer/2684489
https://support.google.com/analytics/answer/9143382
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Conversion Optimization Certification Exam" page.