Question: All of the following could be a trigger event EXCEPT:
- A press release or job posting from a good-fit company
- A good-fit person mentioning a relevant keyword or hashtag on social media
- A good-fit person mentioning one of your competitors on social media
- A good-fit person submitting a form on your website.
Explanation
In HubSpot’s inbound sales strategy, a trigger event is an external signal that creates a timely reason to reach out. Examples include company changes, public announcements, hiring activity, or social media signals from a good-fit person. These events help identify potential relevance before the person directly becomes an inbound lead. A form submission is handled differently because it is direct engagement with your company.
Why the other options are incorrect
Press release or job posting can signal a timely business change at a good-fit company.
Relevant keyword or hashtag can indicate current interest around a goal or challenge.
Competitor mention can signal active research or dissatisfaction related to a possible need.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Sales Certification" page.