Question: True or false? Marketing and sales should have separate revenue goals.
- True
- False
Explanation
Sales and marketing should share revenue goals to ensure alignment and collaboration throughout the buyer journey. Shared goals encourage coordinated efforts in lead generation, nurturing, and closing deals. This alignment reduces friction and prevents misaligned priorities between teams. Unified revenue objectives enhance accountability and overall business performance. Goal alignment is a core principle of effective sales enablement.
Why the other options are incorrect
A) Separate revenue goals create silos and reduce collaboration between sales and marketing.
Source for verification
HubSpot Sales and Marketing Alignment
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