Question: Which of the following is NOT an example of active language you should use on a call-to-action?
- “Subscribe here”
- “Donate”
- “More here”
- “Watch”
Explanation
An effective call-to-action uses clear action language that tells the audience what to do next. The incorrect phrase is vague because it points to additional information without using a strong action verb. In Amazon Ads terminology, effective creative content should connect the message with a clear next step. Action-oriented wording supports better customer engagement because the expected behavior is easier to understand.
Why the other options are incorrect
Subscribe here is incorrect because it gives the audience a clear action to take.
Donate is incorrect because it uses a direct action verb.
Watch is incorrect because it clearly tells the audience what action to complete.
Source for verification
https://advertising.amazon.com/library/guides/creative-content
https://advertising.amazon.com/library/guides/customer-engagement
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