Question: True or false? It’s not a good policy to delete all negative comments.
- True
- False
Explanation
Deleting all negative comments can reduce trust because it makes the brand appear unwilling to listen or respond. In Amazon Ads terminology, transparent handling of feedback supports customer engagement and helps protect brand perception. Negative comments can provide useful signals about customer concerns, product issues, or service gaps. Moderation should focus on harmful, abusive, or policy-breaking content rather than removing every critical comment.
Why the other options are incorrect
False is incorrect because removing all negative feedback can damage credibility and prevent useful customer learning.
Source for verification
https://advertising.amazon.com/library/guides/customer-engagement
https://advertising.amazon.com/library/guides/brand-engagement
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.