Question: What do we mean when we say you should post an “80/20 mix” on social media?
- 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
- 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
- 20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.
Explanation
An 80/20 content mix keeps social activity centered on audience value instead of constant promotion. In Amazon Ads terminology, this supports customer engagement because useful content encourages interaction, trust, and repeat attention. Promotional content still has a role, but it should not dominate the channel experience. A balanced mix helps social content support awareness and consideration without making the brand feel overly sales-focused.
Why the other options are incorrect
80% brand promotion is incorrect because heavy self-promotion can reduce audience interest and weaken engagement.
Video-focused split is incorrect because the 80/20 mix is about promotional versus audience-focused content, not content format.
Source for verification
https://advertising.amazon.com/library/guides/customer-engagement
https://advertising.amazon.com/library/guides/creative-content
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.