Question: An ad for your upcoming webinar on network security should lead people directly to ___________.
- a blog post on network security
- your home page
- a landing page where they can quickly sign up for the webinar
- your About Us page
Explanation
An ad should send users to the most relevant destination for the promised action. In Amazon Ads terminology, this supports a clear call to action because the post-click experience should match the ad message. A focused landing page reduces friction by giving users the information and form needed to complete the intended action. Sending traffic to a less specific page can weaken performance because users must search for the next step.
Why the other options are incorrect
Blog post is incorrect because it may educate users but does not provide the quickest path to registration.
Home page is incorrect because it is too general and can distract users from the webinar action.
About Us page is incorrect because company information does not match the registration goal.
Source for verification
https://advertising.amazon.com/library/guides/display-advertising
https://advertising.amazon.com/library/guides/lead-generation
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