Question: You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
- Research the costs of agencies that can do the work.
- Consider industry research to back up your plan.
- Position your program as an experiment or pilot.
- Create a robust PowerPoint with statistics to back up your plan.
Explanation
A controlled test reduces approval risk when historical performance data is unavailable. In Amazon Ads terminology, this supports media strategy because results can be measured before larger budget decisions are made. Clear goals, limited scope, and defined KPIs help leadership evaluate whether the project can scale. This approach creates internal benchmark data instead of relying only on assumptions.
Why the other options are incorrect
Agency costs is incorrect because vendor pricing does not prove business value or expected performance.
Industry research is incorrect because external data can support context, but it cannot validate internal results by itself.
PowerPoint statistics is incorrect because presentation detail does not replace a measurable test with clear success criteria.
Source for verification
https://advertising.amazon.com/library/guides/media-strategy
https://advertising.amazon.com/library/guides/key-performance-indicator
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.