Question: A(n) ________ outlines guidelines and best practices for employees to follow on social media.
- crisis plan
- advocacy plan
- social media policy
Explanation
Clear employee guidelines help protect brand consistency, customer trust, and public-facing communication standards. In Amazon Ads terminology, this supports brand strategy because every public interaction can influence how the brand is perceived. Internal guidance helps employees understand what they can share, how to respond, and when to escalate sensitive issues. This reduces inconsistent messaging and lowers reputational risk across social channels.
Why the other options are incorrect
Crisis plan is incorrect because it focuses on handling urgent reputation issues, not everyday employee social media guidance.
Advocacy plan is incorrect because it focuses on encouraging employees or supporters to promote the brand, not setting broad usage rules.
Source for verification
https://advertising.amazon.com/library/guides/brand-strategy
https://advertising.amazon.com/library/guides/brand-safety
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.