Question: What should you do with the leads in box 2?
- Have marketing nurture them.
- Have sales contact them.
- Have both marketing and sales work with them.
- Ignore them.
Explanation
Leads in box 2 show high interest but lower fit, meaning they are actively engaging but may not match the ideal customer profile. Sales should contact these leads to assess needs, educate, and determine potential fit. Early sales engagement helps qualify opportunities and prevents misalignment later in the process. Lead qualification ensures that high-interest prospects are accurately evaluated for conversion potential.
Why the other options are incorrect
A) Marketing nurturing alone does not address immediate interest or potential misalignment.
C) Joint marketing and sales effort may overcomplicate outreach without prioritization.
D) Ignoring them risks losing leads who could be converted with proper evaluation.
Source for verification
HubSpot Lead Scoring and Prioritization
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Sales Enablement Certification" page.