Question: What should you do with the leads in box 3?
- Have marketing nurture them.
- Have sales contact them.
- Have both marketing and sales work with them.
- Ignore them.
Explanation
Leads in box 3 are lower-fit or lower-interest prospects who are not yet ready for direct sales engagement. Marketing nurturing provides relevant content and guidance over time, helping these leads build interest and move toward readiness. This approach ensures sales resources focus on higher-priority opportunities. Lead nurturing maintains engagement and prepares prospects for eventual handoff to sales.
Why the other options are incorrect
B) Sales outreach is inefficient for low-fit or low-interest leads.
C) Joint effort is unnecessary until leads show higher engagement or fit.
D) Ignoring them risks losing potential future opportunities.
Source for verification
HubSpot Lead Scoring and Prioritization
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Sales Enablement Certification" page.