Question: Which of the following BEST describes a sales and marketing service-level agreement (SLA)?
- An agreement between sales and marketing that requires certain actions from each team.
- A document that outlines the service marketing will provide to sales.
- A document that outlines the service sales will provide to marketing.
- A plan for marketing and sales to work together on content creation.
Explanation
A sales and marketing SLA defines mutual commitments, specifying the actions each team must take to support revenue generation. It sets clear expectations for lead handoff, response times, and accountability. This agreement aligns priorities and ensures both teams contribute to measurable outcomes. SLA tracking helps monitor performance and identify areas for process improvement.
Why the other options are incorrect
B) An SLA is not one-sided; it includes obligations for both sales and marketing.
C) An SLA is reciprocal, not solely focused on sales servicing marketing.
D) While collaboration on content may be part of broader strategy, an SLA is not just a content plan.
Source for verification
HubSpot Sales and Marketing SLA Guide
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