Question: Fill in the blank; In the concept, "fire bullets, then cannonballs," bullets represent ————, while cannonball represent ————.
- unproven ideas; proven hits.
- proven hits; unproven ideas.
- small, proven ideas; huge, well-resourced hits.
- huge, well-resourced ideas; small, proven ideas.
Explanation
The fire bullets, then cannonballs concept is about validating direction before making a major investment. In inbound marketing, this supports experimentation because early results reduce risk and guide resource allocation. Once a test shows measurable traction, the same insight can be scaled with more budget, time, or effort. This approach aligns with A/B testing, where performance data helps determine which version should receive broader use.
Why the other options are incorrect
Unproven ideas first is incorrect because major resources should not be committed before validation.
Proven hits first reverses the intended sequence of testing before scaling.
Huge ideas first is incorrect because the concept starts with controlled experimentation.
Source for verification
https://knowledge.hubspot.com/marketing-email/create-and-run-an-a-b-test-in-a-marketing-email
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