Question: True or false? It's appropriate to offer monetary incentives for buyer persona interviews.
- True
- False
Explanation
Buyer persona interviews require participants to give time and thoughtful feedback about their buying experience. A monetary incentive can be appropriate because it respects that time and can improve participation. The incentive should support honest research participation, not influence someone to give a specific answer. Persona research still needs to focus on real goals, challenges, decision criteria, and buying behavior.
Why the other options are incorrect
False is incorrect because incentives can be used appropriately when they do not bias the interview responses.
Source for verification
https://knowledge.hubspot.com/settings/create-and-edit-personas
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