Question: True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.
- True
- False
Explanation
An A/B test should be evaluated using performance data, not preference. If results are not statistically significant, the test has not provided enough evidence that one variation performs better. Changing the asset based on opinion can introduce risk and reduce confidence in optimization decisions. A better next step is to continue testing, adjust the variable, or gather more data before making a permanent change.
Why the other options are incorrect
True is incorrect because preference is not a valid basis for deciding an inconclusive A/B test.
Source for verification
https://knowledge.hubspot.com/marketing-email/create-and-run-an-a-b-test-in-a-marketing-email
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Marketing Certification" page.