Question: Evaluate this SLA: Each month, Marketing will generate 500 qualified leads, and sales will contact each lead as quickly as possible.
- This SLA’s requirements focus on the wrong activities.
- This SLA’s requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
Explanation
The SLA uses vague language, such as “qualified leads” and “as quickly as possible,” without providing measurable definitions or thresholds. RevOps-aligned SLAs require precise criteria for lead qualification and response times to ensure accountability and predictable revenue impact. Ambiguous metrics prevent effective tracking and cross-team alignment. Specificity in SLAs enables consistent performance measurement and operational efficiency. Clear definitions reduce misunderstandings and drive repeatable outcomes.
Why the other options are incorrect
A) The SLA targets relevant outcomes, not unrelated activities.
C) Requirements exist, but they lack precision; they are not missing entirely.
D) Changes are necessary to define measurable standards and timelines.
Source for verification
Revenue Operations: SLAs
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