Question: Evaluate this SLA: Marketing will send four marketing emails each month, and sales will follow up with 50% of the recipients.
- This SLA’s requirements focus on the wrong activities.
- This SLA’s requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
Explanation
This SLA emphasizes activities rather than outcomes that drive revenue, such as qualified leads or conversion rates. RevOps principles stress that SLAs should focus on measurable results, not the quantity of tasks completed. Activity-based metrics do not guarantee alignment with business goals or revenue predictability. Focusing on results ensures that marketing and sales actions contribute directly to organizational success. SLAs should create accountability around outcomes that impact the bottom line, not just task completion.
Why the other options are incorrect
B) The activities are specific, but specificity alone does not ensure alignment with outcomes.
C) The SLA has defined requirements; the issue is their relevance, not absence.
D) Changes are needed because the SLA measures the wrong things, not because it is missing components.
Source for verification
Revenue Operations: SLAs
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