Question: Evaluate this SLA: Each month, marketing will produce 100 qualified leads, and sales will contact each lead within 12 hours.
- This SLA’s requirements focus on the wrong activities.
- This SLA’s requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
Explanation
This SLA clearly defines measurable outcomes for both marketing and sales, specifying the number of qualified leads and the exact contact timeframe. RevOps principles emphasize SLAs that are specific, actionable, and aligned with revenue goals. The SLA enables accountability, predictable performance, and efficient cross-team collaboration. Clear requirements ensure that marketing and sales work cohesively to drive revenue while allowing progress to be tracked objectively.
Why the other options are incorrect
A) The SLA targets relevant revenue-driving activities, not inappropriate actions.
B) Requirements are specific, with defined quantities and timeframes.
C) No essential elements are missing; the SLA is actionable and complete.
Source for verification
Revenue Operations: SLAs
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