True or false? Every step of a sales process must have exit criteria.

Question: True or false? Every step of a sales process must have exit criteria.

  • True
  • False

Explanation

Every step in a sales process must have clearly defined exit criteria to determine when a deal is ready to progress to the next stage. RevOps principles emphasize measurable and verifiable milestones to maintain consistency, accountability, and predictable revenue outcomes. Exit criteria prevent subjective decisions, reduce bottlenecks, and ensure that each opportunity moves through the process efficiently. Clearly defined criteria also support accurate forecasting and operational alignment.

Why the other options are incorrect

B) Without exit criteria, progression becomes ambiguous, reducing process reliability and efficiency.

Source for verification

Sales Process Optimization

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