What four elements should your sales playbook include?

Advertisement

  • Required behavior, factual outcomes, inspectable actions, and buyer-centric focus
  • What your sales reps need to know, what they need to do, what they need to say, and what they need to show
  • An ideal buyer profile to help your reps identify good leads, an outreach strategy to help them connect with good leads, a qualification framework to help them explore their leads’ needs, and a presentation template to help them advise their leads on the best path forward
  • Territories, quotas, compensation, and tactics
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Leave a Comment


Share via
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Send this to a friend