Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns?

Question: Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns?

• Work hours
• Agency or freelance costs
• Social media software and services
• Content development expenses
• All the above

Explanation

Social media ROI requires tracking all costs connected to campaign planning, production, execution, and management. Work hours, external support, tools, services, and content creation all contribute to the total investment. In Amazon Ads terminology, accurate marketing ROI depends on comparing measurable return against the full cost of marketing activity. Omitting any major expense can make performance look stronger than it actually is.

Why the other options are incorrect

No incorrect options are present because each listed expense can affect total campaign investment.

Source for verification

https://advertising.amazon.com/library/guides/marketing-roi

https://advertising.amazon.com/library/guides/key-performance-indicator

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.