How does Google measure store visits?

Question: How does Google measure store visits?

  • When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
  • When users see your ads and then visit your store, Google attributes those store visits back to the ad views
  • When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
  • When users make a purchase in store, Google attributes those store visits back to ad conversions.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Grow Offline Sales Certification" page.

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