Question: How do you calculate how much a store visit is worth to your business?
- (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
- (in-store average order value) x (Online purchase rate)= Store visit conversion value
- (In-store purchase rate) x (In-store average order value) = Store visit conversion value
- (Online purchase rate) x (in-store average order value) = Store visit conversion value
Explanation
The value should reflect the expected revenue produced by a store visit, not online behavior. Google Ads guidance treats store visit conversion value as a revenue estimate based on in-store conversion likelihood and average basket size. The purchase rate captures how many visits become transactions, while the order value captures typical revenue from those transactions. This value helps reporting and value-based bidding account for offline impact alongside online conversions.
Why the other options are incorrect
Option A uses online behavior, which does not estimate revenue from a physical store visit.
Option B applies the same online-only logic and excludes the in-store visit-to-purchase relationship.
Option C mixes online and in-store rates, which adds an unrelated online conversion factor.
Source for verification
https://support.google.com/google-ads/answer/9462313
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