Question: You run the marketing for a small retailer with an existing eCommerce business. They're expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
- Omnichannel
- Store Centric
- Omnichannel + Store Centric
- Online + Omnichannel
Explanation
The business needs to grow both ecommerce revenue and traffic to newly opened physical locations. An omnichannel strategy connects online and in-store purchase paths so Google Ads can optimize toward total sales value. A store-focused layer supports location-level outcomes such as store visits, store sales, and local actions. This combination fits retailers expanding from digital sales into physical store growth.
Why the other options are incorrect
Online + Omnichannel does not directly prioritize store-location growth for the new physical footprint.
Omnichannel supports connected sales paths but may not provide enough emphasis on local store traffic.
Store Centric focuses on physical locations but does not fully support the existing ecommerce business.
Source for verification
https://support.google.com/google-ads/answer/9994849
https://support.google.com/google-ads/answer/12971048
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