Question: You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?
- Analytics tag
- Google Ads
- Firebase SDK
- Analytics SDK
Explanation
An Analytics tag is required to collect website data for a Google Analytics property. For a web data stream, the tag sends user interaction data from the site to Google Analytics. Without this tagging setup, the property cannot gather page views, events, and other website activity. App-specific SDKs are not the starting setup for website measurement.
Why the other options are incorrect
Google Ads is used for advertising and can be linked later, but it does not collect website Analytics data by itself.
Analytics SDK is not the standard website setup method for Google Analytics web measurement.
Firebase SDK is used for app measurement, not the initial setup for a website.
Source for verification
https://support.google.com/analytics/answer/9304153
https://support.google.com/analytics/answer/1008080
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