Question: What can Google Ads do with audiences from Google Analytics when these two services are linked?
- Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
- Audiences in Google Ads can be contacted for customer research
- Audiences in Google Ads can be used to see industry benchmarking data
- Audiences in Google Ads can be used to target ad campaigns
Explanation
When Google Analytics is linked to Google Ads, Analytics audiences can be shared with Google Ads. Those audiences can then be used for ad targeting, remarketing, and campaign activation. This lets advertising campaigns reach users based on behavior measured in Analytics. Audience sharing depends on the link configuration and advertising personalization settings.
Why the other options are incorrect
Industry benchmarking data is not a Google Ads use for Analytics audiences.
Geotargeting is configured through campaign location settings, not directly adjusted by Analytics audiences.
Customer research is not a supported activation use for shared Analytics audiences.
Source for verification
https://support.google.com/analytics/answer/9379420
https://support.google.com/analytics/answer/2611404
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