When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

Question: When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

  • That data will only be available in the Reports and Explore sections
  • That data will only be used for audiences in Google Ads
  • That data will only be used for measurement purposes
  • That data will only be available in the Advertising section

Explanation

When Ads personalization is enabled, specific events can still be excluded from being used for personalized advertising. Excluded event data remains available for measurement in Google Analytics. This means the data can still support reporting and analysis without being used to personalize ads. The exclusion controls advertising use of the event data, not whether the event is collected for analytics purposes.

Why the other options are incorrect

Reports and Explore are not the only places the excluded data may support measurement.

Google Ads is incorrect because excluded events are prevented from being used for ads personalization.

Advertising is not the exclusive destination for excluded event data.

Source for verification

https://support.google.com/analytics/answer/9050852

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.

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