A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation?

Question: A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation?

  • Total branded Pins
  • Daily site visitors
  • Estimated cost per mille (CPM)
  • Expected reach

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